Ideology and Critical Marketing Studies. / Eckhardt, Giana; Varman, Rohit; Dholakia, Nikhilesh.

The Routledge Companion to Critical Marketing. ed. / Mark Tadajewski; Matthew Higgins; Janice Denigri-Knott; Rohit Varman. 1st. ed. London : Routledge, 2018. p. 306-318 (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Published
Original languageEnglish
Title of host publicationThe Routledge Companion to Critical Marketing
EditorsMark Tadajewski, Matthew Higgins, Janice Denigri-Knott, Rohit Varman
Place of PublicationLondon
PublisherRoutledge
Chapter18
Pages306-318
Number of pages13
Edition1st
ISBN (Electronic)9781315630526
ISBN (Print)9781138641402
Publication statusPublished - 15 Oct 2018

Publication series

NameRoutledge Companions in Business, Management and Accounting

ID: 32662926