I can't believe it's not Bakhtin: literary theory, postmodern advertising and the gender agenda. / Brown, Stephen; Stevens, Lorna; Maclaran, Pauline.

In: Journal of Advertising, Vol. 28, No. 1, 1999, p. 11-24.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)11-24
JournalJournal of Advertising
Issue number1
Publication statusPublished - 1999

ID: 2461706