How Fair is Fair Enough? Negotiating Alterity and Compromise within the German Fair Trade Movement. / Kleine, Dorothea.

Interrogating Alterity. ed. / Duncan Fuller; Roger Lee; Andrew Leyshon. Aldershot : Ashgate, 2010. p. 113-131.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Published

Standard

How Fair is Fair Enough? Negotiating Alterity and Compromise within the German Fair Trade Movement. / Kleine, Dorothea.

Interrogating Alterity. ed. / Duncan Fuller; Roger Lee; Andrew Leyshon. Aldershot : Ashgate, 2010. p. 113-131.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Harvard

Kleine, D 2010, How Fair is Fair Enough? Negotiating Alterity and Compromise within the German Fair Trade Movement. in D Fuller, R Lee & A Leyshon (eds), Interrogating Alterity. Ashgate, Aldershot, pp. 113-131.

APA

Kleine, D. (2010). How Fair is Fair Enough? Negotiating Alterity and Compromise within the German Fair Trade Movement. In D. Fuller, R. Lee, & A. Leyshon (Eds.), Interrogating Alterity (pp. 113-131). Ashgate.

Vancouver

Kleine D. How Fair is Fair Enough? Negotiating Alterity and Compromise within the German Fair Trade Movement. In Fuller D, Lee R, Leyshon A, editors, Interrogating Alterity. Aldershot: Ashgate. 2010. p. 113-131

Author

Kleine, Dorothea. / How Fair is Fair Enough? Negotiating Alterity and Compromise within the German Fair Trade Movement. Interrogating Alterity. editor / Duncan Fuller ; Roger Lee ; Andrew Leyshon. Aldershot : Ashgate, 2010. pp. 113-131

BibTeX

@inbook{74c607e7ee7e4d58b43effcf16c5c2d5,
title = "How Fair is Fair Enough? Negotiating Alterity and Compromise within the German Fair Trade Movement",
abstract = "The booming Fair Trade market represents a multi-national, multi-level alternative economic space. Based on interview data with various stakeholders, the research traces German Fair Trade organizations{\textquoteright} negotiation of the potential contradictions between maximizing turnover and remaining clear in their political message. Concepts such as individualization, Fernmoral (Beck) and patchwork-identities (Keupp) help in understanding changed consumer attitudes. Campaign-focused alternative trade organizations (ATOs) trade only through world shops, while more mainstream Fair Trade companies trade through supermarket chains and even discounters such as Lidl have introduced Fair Trade product lines. The chapter analyses the positions of the different organizations, including their online presence. It asks whether ethical business practices are being mainstreamed or co-opted and draws some conclusions from attempts to regulate alterity.",
keywords = "Fairtrade, Fair Trade, alternative economic spaces, e-commerce",
author = "Dorothea Kleine",
year = "2010",
language = "English",
pages = "113--131",
editor = "Duncan Fuller and Roger Lee and Andrew Leyshon",
booktitle = "Interrogating Alterity",
publisher = "Ashgate",

}

RIS

TY - CHAP

T1 - How Fair is Fair Enough? Negotiating Alterity and Compromise within the German Fair Trade Movement

AU - Kleine, Dorothea

PY - 2010

Y1 - 2010

N2 - The booming Fair Trade market represents a multi-national, multi-level alternative economic space. Based on interview data with various stakeholders, the research traces German Fair Trade organizations’ negotiation of the potential contradictions between maximizing turnover and remaining clear in their political message. Concepts such as individualization, Fernmoral (Beck) and patchwork-identities (Keupp) help in understanding changed consumer attitudes. Campaign-focused alternative trade organizations (ATOs) trade only through world shops, while more mainstream Fair Trade companies trade through supermarket chains and even discounters such as Lidl have introduced Fair Trade product lines. The chapter analyses the positions of the different organizations, including their online presence. It asks whether ethical business practices are being mainstreamed or co-opted and draws some conclusions from attempts to regulate alterity.

AB - The booming Fair Trade market represents a multi-national, multi-level alternative economic space. Based on interview data with various stakeholders, the research traces German Fair Trade organizations’ negotiation of the potential contradictions between maximizing turnover and remaining clear in their political message. Concepts such as individualization, Fernmoral (Beck) and patchwork-identities (Keupp) help in understanding changed consumer attitudes. Campaign-focused alternative trade organizations (ATOs) trade only through world shops, while more mainstream Fair Trade companies trade through supermarket chains and even discounters such as Lidl have introduced Fair Trade product lines. The chapter analyses the positions of the different organizations, including their online presence. It asks whether ethical business practices are being mainstreamed or co-opted and draws some conclusions from attempts to regulate alterity.

KW - Fairtrade

KW - Fair Trade

KW - alternative economic spaces

KW - e-commerce

M3 - Chapter (peer-reviewed)

SP - 113

EP - 131

BT - Interrogating Alterity

A2 - Fuller, Duncan

A2 - Lee, Roger

A2 - Leyshon, Andrew

PB - Ashgate

CY - Aldershot

ER -