"How Do Social Capital-Driven Consumption Communities Conceal Their Economic Interests? ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 540-546. / Husemann, Katharina.

2012. 540-546.

Research output: Contribution to conferencePaper

Published
Original languageEnglish
Pages540-546
Number of pages6
Publication statusPublished - 2012

ID: 23256058