“Going international with McDonald’s”. / O'Brien, Justin.

in Jobber, D. Principles and Practise of Marketing. 5th Ed. McGraw-Hill: Maidenhead, UK. 2007.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationin Jobber, D. Principles and Practise of Marketing. 5th Ed. McGraw-Hill: Maidenhead, UK
Publication statusPublished - 1 Jun 2007

ID: 28846251