“Going international with McDonald’s”. / O'Brien, Justin.
in Jobber, D. Principles and Practise of Marketing. 5th Ed. McGraw-Hill: Maidenhead, UK. 2007.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Published
| Original language | English |
|---|---|
| Title of host publication | in Jobber, D. Principles and Practise of Marketing. 5th Ed. McGraw-Hill: Maidenhead, UK |
| Publication status | Published - 1 Jun 2007 |
ID: 28846251