“Going international: the case of McDonald’s”. / O'Brien, Justin.

in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK . 2004.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

“Going international: the case of McDonald’s”. / O'Brien, Justin.

in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK . 2004.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

O'Brien, J 2004, “Going international: the case of McDonald’s”. in in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK .

APA

O'Brien, J. (2004). “Going international: the case of McDonald’s”. In in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK

Vancouver

O'Brien J. “Going international: the case of McDonald’s”. In in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK . 2004

Author

O'Brien, Justin. / “Going international: the case of McDonald’s”. in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK . 2004.

BibTeX

@inbook{6090e60b9fb7444bb6cfc19ffb3190be,
title = "“Going international: the case of McDonald{\textquoteright}s”",
author = "Justin O'Brien",
year = "2004",
month = jun
day = "1",
language = "English",
booktitle = "in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK",

}

RIS

TY - CHAP

T1 - “Going international: the case of McDonald’s”

AU - O'Brien, Justin

PY - 2004/6/1

Y1 - 2004/6/1

M3 - Chapter

BT - in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK

ER -