Original language | English |
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Pages (from-to) | 45-60 |
Number of pages | 16 |
Journal | Marketing Theory |
Volume | 12 |
Issue number | 1 |
Early online date | 1 Feb 2012 |
DOIs | |
Publication status | Published - 1 Mar 2012 |
Keywords
- consumers
- globalization
- India
- re-appropriation
- yoga
- ASIAN BRANDS
- CULTURE
- WORLD