Glocal yoga : Re-appropriation in the Indian consumptionscape. / Askegaard, Soren; Eckhardt, Giana M.

In: Marketing Theory, Vol. 12, No. 1, 01.03.2012, p. 45-60.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)45-60
Number of pages16
JournalMarketing Theory
Volume12
Issue number1
Early online date1 Feb 2012
DOIs
Publication statusPublished - 1 Mar 2012
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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