Glocal yoga : Re-appropriation in the Indian consumptionscape. / Askegaard, Soren; Eckhardt, Giana M.

In: Marketing Theory, Vol. 12, No. 1, 01.03.2012, p. 45-60.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)45-60
Number of pages16
JournalMarketing Theory
Issue number1
Early online date1 Feb 2012
Publication statusPublished - 1 Mar 2012
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 18355631