Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India. / Eckhardt, G.M.; Mahi, H.

In: Journal of Macromarketing, Vol. 32, No. 3, 01.09.2012, p. 280-294.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)280-294
Number of pages15
JournalJournal of Macromarketing
Issue number3
Early online date24 Apr 2012
Publication statusPublished - 1 Sep 2012
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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