Funding, product placement and drunkenness in Punchdrunk's The Black Diamond. / Alston, Adam.

In: Studies in Theatre and Performance, Vol. 32, No. 2, 06.2012.

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Funding, product placement and drunkenness in Punchdrunk's The Black Diamond. / Alston, Adam.

In: Studies in Theatre and Performance, Vol. 32, No. 2, 06.2012.

Research output: Contribution to journalArticlepeer-review

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Alston, Adam. / Funding, product placement and drunkenness in Punchdrunk's The Black Diamond. In: Studies in Theatre and Performance. 2012 ; Vol. 32, No. 2.

BibTeX

@article{9a95b64c87e44f1b9cb1f5b5a407b766,
title = "Funding, product placement and drunkenness in Punchdrunk's The Black Diamond",
abstract = "This article responds to Stella Artois Black's recent hiring of Punchdrunk members for their 'immersive' theatre-marketing venture The Black Diamond (Scene 1). What happens to immersive theatre when product placement enters its world? And what happens to the product, having entered the world of immersive theatre? These questions are addressed in relation to Arts Council England funding policy and Punchdrunk's award of a significant rise in ACE funding. Balancing ACE's framework for 'sustainable' art against the threat of 'selling out' to commercial interests, a critical approach is proposed that addresses how audiences might assume partial responsibility for recognizing and responding to the control of art production at the institutional level. With tongue only half in cheek, drunkenness is explored in relation to product placement as a means to this end.",
keywords = "Immersive theatre, risk, product placement, Punchdrunk, The Black Diamond, Theatre funding",
author = "Adam Alston",
year = "2012",
month = jun,
doi = "10.1386/stap.32.2.193_1",
language = "English",
volume = "32",
journal = "Studies in Theatre and Performance",
issn = "1468-2761",
publisher = "Intellect Books",
number = "2",

}

RIS

TY - JOUR

T1 - Funding, product placement and drunkenness in Punchdrunk's The Black Diamond

AU - Alston, Adam

PY - 2012/6

Y1 - 2012/6

N2 - This article responds to Stella Artois Black's recent hiring of Punchdrunk members for their 'immersive' theatre-marketing venture The Black Diamond (Scene 1). What happens to immersive theatre when product placement enters its world? And what happens to the product, having entered the world of immersive theatre? These questions are addressed in relation to Arts Council England funding policy and Punchdrunk's award of a significant rise in ACE funding. Balancing ACE's framework for 'sustainable' art against the threat of 'selling out' to commercial interests, a critical approach is proposed that addresses how audiences might assume partial responsibility for recognizing and responding to the control of art production at the institutional level. With tongue only half in cheek, drunkenness is explored in relation to product placement as a means to this end.

AB - This article responds to Stella Artois Black's recent hiring of Punchdrunk members for their 'immersive' theatre-marketing venture The Black Diamond (Scene 1). What happens to immersive theatre when product placement enters its world? And what happens to the product, having entered the world of immersive theatre? These questions are addressed in relation to Arts Council England funding policy and Punchdrunk's award of a significant rise in ACE funding. Balancing ACE's framework for 'sustainable' art against the threat of 'selling out' to commercial interests, a critical approach is proposed that addresses how audiences might assume partial responsibility for recognizing and responding to the control of art production at the institutional level. With tongue only half in cheek, drunkenness is explored in relation to product placement as a means to this end.

KW - Immersive theatre

KW - risk

KW - product placement

KW - Punchdrunk

KW - The Black Diamond

KW - Theatre funding

U2 - 10.1386/stap.32.2.193_1

DO - 10.1386/stap.32.2.193_1

M3 - Article

VL - 32

JO - Studies in Theatre and Performance

JF - Studies in Theatre and Performance

SN - 1468-2761

IS - 2

ER -