From West to East: British sojourners’ acculturation in China

Qionglei Yu, Dorothy Aiwan Yen, Benedetta Cappellini, Cheng Lu Wang

Research output: Contribution to journalArticlepeer-review

183 Downloads (Pure)
Original languageEnglish
Pages (from-to)1-19
Number of pages19
JournalInternational Marketing Review
DOIs
Publication statusPublished - 16 Aug 2019

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