From West to East : British sojourners’ acculturation in China. / Yu, Qionglei ; Yen, Dorothy Aiwan; Cappellini, Benedetta; Wang, Cheng Lu.

In: International Marketing Review, 16.08.2019, p. 1-19.

Research output: Contribution to journalArticlepeer-review



Original languageEnglish
Pages (from-to)1-19
Number of pages19
JournalInternational Marketing Review
Publication statusPublished - 16 Aug 2019
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 34144336