From West to East - Research - Royal Holloway, University of London

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From West to East : British sojourners’ acculturation in China. / Yu, Qionglei ; Yen, Dorothy Aiwan; Cappellini, Benedetta; Wang, Cheng Lu.

In: International Marketing Review, 16.08.2019, p. 1-19.

Research output: Contribution to journal › Article › peer-review

Published

Original language	English
Pages (from-to)	1-19
Number of pages	19
Journal	International Marketing Review
DOIs	https://doi.org/10.1108/IMR-12-2018-0362
Publication status	Published - 16 Aug 2019

ID: 34144336

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