From the Air to the Ground: The Internet in the 2004 US Presidential Campaign. / Vaccari, Cristian.

In: New Media and Society, Vol. 10, No. 4, 2008, p. 647-665.

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From the Air to the Ground: The Internet in the 2004 US Presidential Campaign. / Vaccari, Cristian.

In: New Media and Society, Vol. 10, No. 4, 2008, p. 647-665.

Research output: Contribution to journalArticle

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Vaccari, Cristian. / From the Air to the Ground: The Internet in the 2004 US Presidential Campaign. In: New Media and Society. 2008 ; Vol. 10, No. 4. pp. 647-665.

BibTeX

@article{bb87f80fd9674a0488ac564ec0bbd40a,
title = "From the Air to the Ground: The Internet in the 2004 US Presidential Campaign",
abstract = "Political campaigns have learned how to take advantage of online tools not only to communicate their message, but also, and more importantly, to mobilize supporters and provide opportunities for e-volunteers to become engaged in the process. Among the most significant developments in the 2004 US presidential election were strategies and tools designed to facilitate the transition from online to off-line engagement, thus strengthening field operations in a campaign where the ground game proved to be a crucial asset. These topics are addressed through in-depth qualitative interviews with senior aides to the e-campaigns of George W. Bush and John F. Kerry. Online political communication professionals predict that in the future the internet will become an increasingly relevant tool in campaigns and that its functions will be adopted all through the campaign organization.",
keywords = "2004 elections, grassroots, internet and politics, online activism, online campaigning, online mobilization, Political participation",
author = "Cristian Vaccari",
year = "2008",
doi = "http://dx.doi.org/10.1177/1461444808093735",
language = "English",
volume = "10",
pages = "647--665",
journal = "New Media and Society",
issn = "1461-4448",
publisher = "SAGE Publications Ltd",
number = "4",

}

RIS

TY - JOUR

T1 - From the Air to the Ground: The Internet in the 2004 US Presidential Campaign

AU - Vaccari, Cristian

PY - 2008

Y1 - 2008

N2 - Political campaigns have learned how to take advantage of online tools not only to communicate their message, but also, and more importantly, to mobilize supporters and provide opportunities for e-volunteers to become engaged in the process. Among the most significant developments in the 2004 US presidential election were strategies and tools designed to facilitate the transition from online to off-line engagement, thus strengthening field operations in a campaign where the ground game proved to be a crucial asset. These topics are addressed through in-depth qualitative interviews with senior aides to the e-campaigns of George W. Bush and John F. Kerry. Online political communication professionals predict that in the future the internet will become an increasingly relevant tool in campaigns and that its functions will be adopted all through the campaign organization.

AB - Political campaigns have learned how to take advantage of online tools not only to communicate their message, but also, and more importantly, to mobilize supporters and provide opportunities for e-volunteers to become engaged in the process. Among the most significant developments in the 2004 US presidential election were strategies and tools designed to facilitate the transition from online to off-line engagement, thus strengthening field operations in a campaign where the ground game proved to be a crucial asset. These topics are addressed through in-depth qualitative interviews with senior aides to the e-campaigns of George W. Bush and John F. Kerry. Online political communication professionals predict that in the future the internet will become an increasingly relevant tool in campaigns and that its functions will be adopted all through the campaign organization.

KW - 2004 elections

KW - grassroots

KW - internet and politics

KW - online activism

KW - online campaigning

KW - online mobilization

KW - Political participation

U2 - http://dx.doi.org/10.1177/1461444808093735

DO - http://dx.doi.org/10.1177/1461444808093735

M3 - Article

VL - 10

SP - 647

EP - 665

JO - New Media and Society

JF - New Media and Society

SN - 1461-4448

IS - 4

ER -