From ‘Sabotage’ to ‘Sledgehammer’ : Trailers, Songs, and the Musical Marketing of Star Trek Beyond (2016). / Summers, Timothy.

In: Music and the Moving Image, Vol. 11, No. 1, 13.04.2018, p. 40-65.

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From ‘Sabotage’ to ‘Sledgehammer’ : Trailers, Songs, and the Musical Marketing of Star Trek Beyond (2016). / Summers, Timothy.

In: Music and the Moving Image, Vol. 11, No. 1, 13.04.2018, p. 40-65.

Research output: Contribution to journalArticle

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@article{ca6147c509b94d5d80d75861b467bf35,
title = "From {\textquoteleft}Sabotage{\textquoteright} to {\textquoteleft}Sledgehammer{\textquoteright}: Trailers, Songs, and the Musical Marketing of Star Trek Beyond (2016)",
abstract = "This article examines the three main trailers for Star Trek Beyond (2016), each of which uses music differently. By analysing the audio-visual content of the trailers and their popular reception, conclusions are drawn about the structures, processes and commercial considerations of music and sound in contemporary Hollywood action film trailers.",
keywords = "trailers, marketing, adverts, franchise, branding, commercials, science fiction, Hans Zimmer, Michael Giacchino, Beastie Boys, Rihanna, Sia, Justin Lin, music video, transmedia",
author = "Timothy Summers",
year = "2018",
month = apr,
day = "13",
doi = "10.5406/musimoviimag.11.1.0040",
language = "English",
volume = "11",
pages = "40--65",
journal = "Music and the Moving Image",
issn = "1940-7610",
publisher = "University of Illinois Press",
number = "1",

}

RIS

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T2 - Trailers, Songs, and the Musical Marketing of Star Trek Beyond (2016)

AU - Summers, Timothy

PY - 2018/4/13

Y1 - 2018/4/13

N2 - This article examines the three main trailers for Star Trek Beyond (2016), each of which uses music differently. By analysing the audio-visual content of the trailers and their popular reception, conclusions are drawn about the structures, processes and commercial considerations of music and sound in contemporary Hollywood action film trailers.

AB - This article examines the three main trailers for Star Trek Beyond (2016), each of which uses music differently. By analysing the audio-visual content of the trailers and their popular reception, conclusions are drawn about the structures, processes and commercial considerations of music and sound in contemporary Hollywood action film trailers.

KW - trailers

KW - marketing

KW - adverts

KW - franchise

KW - branding

KW - commercials

KW - science fiction

KW - Hans Zimmer

KW - Michael Giacchino

KW - Beastie Boys

KW - Rihanna

KW - Sia

KW - Justin Lin

KW - music video

KW - transmedia

U2 - 10.5406/musimoviimag.11.1.0040

DO - 10.5406/musimoviimag.11.1.0040

M3 - Article

VL - 11

SP - 40

EP - 65

JO - Music and the Moving Image

JF - Music and the Moving Image

SN - 1940-7610

IS - 1

ER -