From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development

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Original language	English
Pages (from-to)	446-452
Journal	Marketing Intelligence and Planning
Volume	21
Issue number	7
DOIs	https://doi.org/10.1108/02634500310504296
Publication status	Published - 2003

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title = "From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development",

author = "C. Hackley",

year = "2003",

doi = "10.1108/02634500310504296",

language = "English",

volume = "21",

pages = "446--452",

journal = "Marketing Intelligence and Planning",

issn = "1758-8049",

publisher = "Emerald Group Publishing Ltd.",

number = "7",

}

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AU - Hackley, C.

PY - 2003

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DO - 10.1108/02634500310504296

M3 - Article

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JO - Marketing Intelligence and Planning

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