From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development. / Hackley, C.

In: Marketing Intelligence and Planning, Vol. 21, No. 7, 2003, p. 446-452.

Research output: Contribution to journalArticle

Published
Original languageEnglish
Pages (from-to)446-452
JournalMarketing Intelligence and Planning
Volume21
Issue number7
DOIs
Publication statusPublished - 2003
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 605344