From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development. / Hackley, C.
In: Marketing Intelligence and Planning, Vol. 21, No. 7, 2003, p. 446-452.Research output: Contribution to journal › Article
Published
| Original language | English |
|---|---|
| Pages (from-to) | 446-452 |
| Journal | Marketing Intelligence and Planning |
| Volume | 21 |
| Issue number | 7 |
| DOIs | |
| Publication status | Published - 2003 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 605344