From branded exports to traveler imports : Building destination image on the factory floor in South Korea. / Ryu, Jay Sang; L'Espoir Decosta, Patrick; Andéhn, Mikael.

In: Tourism Management, Vol. 52, 01.02.2016, p. 298-309.

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From branded exports to traveler imports : Building destination image on the factory floor in South Korea. / Ryu, Jay Sang; L'Espoir Decosta, Patrick; Andéhn, Mikael.

In: Tourism Management, Vol. 52, 01.02.2016, p. 298-309.

Research output: Contribution to journalArticlepeer-review

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Ryu, Jay Sang ; L'Espoir Decosta, Patrick ; Andéhn, Mikael. / From branded exports to traveler imports : Building destination image on the factory floor in South Korea. In: Tourism Management. 2016 ; Vol. 52. pp. 298-309.

BibTeX

@article{ce0c1d7398d84fc494fc1a1390a48f9d,
title = "From branded exports to traveler imports: Building destination image on the factory floor in South Korea",
abstract = "In international marketing, it is believed that a positive image of an exporting country positively influences consumer behavior toward products from that country. An emerging notion is that a reverse effect may exist in which positive evaluations of products lead to equally positive image of the origin country. Based on a sample of 500 American purchasers of South Korean products the relationship between product purchasing and intention to visit is explored using SEM in a model that links product evaluation with an intention to visit. The study confirmed that consumers' willingness to interact with South Korea based on past product purchasing was a significant indicator of their intentions to visit the country.",
author = "Ryu, {Jay Sang} and {L'Espoir Decosta}, Patrick and Mikael And{\'e}hn",
year = "2016",
month = feb,
day = "1",
doi = "10.1016/j.tourman.2015.07.004",
language = "English",
volume = "52",
pages = "298--309",
journal = "Tourism Management",
issn = "0261-5177",
publisher = "Elsevier Limited",

}

RIS

TY - JOUR

T1 - From branded exports to traveler imports

T2 - Building destination image on the factory floor in South Korea

AU - Ryu, Jay Sang

AU - L'Espoir Decosta, Patrick

AU - Andéhn, Mikael

PY - 2016/2/1

Y1 - 2016/2/1

N2 - In international marketing, it is believed that a positive image of an exporting country positively influences consumer behavior toward products from that country. An emerging notion is that a reverse effect may exist in which positive evaluations of products lead to equally positive image of the origin country. Based on a sample of 500 American purchasers of South Korean products the relationship between product purchasing and intention to visit is explored using SEM in a model that links product evaluation with an intention to visit. The study confirmed that consumers' willingness to interact with South Korea based on past product purchasing was a significant indicator of their intentions to visit the country.

AB - In international marketing, it is believed that a positive image of an exporting country positively influences consumer behavior toward products from that country. An emerging notion is that a reverse effect may exist in which positive evaluations of products lead to equally positive image of the origin country. Based on a sample of 500 American purchasers of South Korean products the relationship between product purchasing and intention to visit is explored using SEM in a model that links product evaluation with an intention to visit. The study confirmed that consumers' willingness to interact with South Korea based on past product purchasing was a significant indicator of their intentions to visit the country.

U2 - 10.1016/j.tourman.2015.07.004

DO - 10.1016/j.tourman.2015.07.004

M3 - Article

VL - 52

SP - 298

EP - 309

JO - Tourism Management

JF - Tourism Management

SN - 0261-5177

ER -