From branded exports to traveler imports : Building destination image on the factory floor in South Korea. / Ryu, Jay Sang; L'Espoir Decosta, Patrick; Andéhn, Mikael.
In: Tourism Management, Vol. 52, 01.02.2016, p. 298-309.Research output: Contribution to journal › Article › peer-review
From branded exports to traveler imports : Building destination image on the factory floor in South Korea. / Ryu, Jay Sang; L'Espoir Decosta, Patrick; Andéhn, Mikael.
In: Tourism Management, Vol. 52, 01.02.2016, p. 298-309.Research output: Contribution to journal › Article › peer-review
}
TY - JOUR
T1 - From branded exports to traveler imports
T2 - Building destination image on the factory floor in South Korea
AU - Ryu, Jay Sang
AU - L'Espoir Decosta, Patrick
AU - Andéhn, Mikael
PY - 2016/2/1
Y1 - 2016/2/1
N2 - In international marketing, it is believed that a positive image of an exporting country positively influences consumer behavior toward products from that country. An emerging notion is that a reverse effect may exist in which positive evaluations of products lead to equally positive image of the origin country. Based on a sample of 500 American purchasers of South Korean products the relationship between product purchasing and intention to visit is explored using SEM in a model that links product evaluation with an intention to visit. The study confirmed that consumers' willingness to interact with South Korea based on past product purchasing was a significant indicator of their intentions to visit the country.
AB - In international marketing, it is believed that a positive image of an exporting country positively influences consumer behavior toward products from that country. An emerging notion is that a reverse effect may exist in which positive evaluations of products lead to equally positive image of the origin country. Based on a sample of 500 American purchasers of South Korean products the relationship between product purchasing and intention to visit is explored using SEM in a model that links product evaluation with an intention to visit. The study confirmed that consumers' willingness to interact with South Korea based on past product purchasing was a significant indicator of their intentions to visit the country.
U2 - 10.1016/j.tourman.2015.07.004
DO - 10.1016/j.tourman.2015.07.004
M3 - Article
VL - 52
SP - 298
EP - 309
JO - Tourism Management
JF - Tourism Management
SN - 0261-5177
ER -