Focus groups in market research. / Catterall, Miriam; Maclaran, Pauline.

Handbook of Qualitative Research Methods in Marketing. ed. / R. Belk. Edward Elgar, 2006. p. 255-267.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationHandbook of Qualitative Research Methods in Marketing
EditorsR. Belk
PublisherEdward Elgar
Pages255-267
Publication statusPublished - 2006

ID: 2064077