Focus groups in market research. / Catterall, Miriam; Maclaran, Pauline.
Handbook of Qualitative Research Methods in Marketing. ed. / R. Belk. Edward Elgar, 2006. p. 255-267.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
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Title of host publication | Handbook of Qualitative Research Methods in Marketing |
Editors | R. Belk |
Publisher | Edward Elgar |
Pages | 255-267 |
Publication status | Published - 2006 |
ID: 2064077