Focus groups in market research. / Catterall, Miriam; Maclaran, Pauline.
Handbook of Qualitative Research Methods in Marketing. ed. / R. Belk. Edward Elgar, 2006. p. 255-267.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Published
| Original language | English |
|---|---|
| Title of host publication | Handbook of Qualitative Research Methods in Marketing |
| Editors | R. Belk |
| Publisher | Edward Elgar |
| Pages | 255-267 |
| Publication status | Published - 2006 |
ID: 2064077