Fashion founded on a flaw: The ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers

Brendan McSweeney, Brendan McSweeney

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)483-504
Number of pages22
JournalInternational Marketing Review
Volume30
Issue number5
DOIs
Publication statusPublished - 2 Sept 2013

Keywords

  • Causality
  • Cross-level analysis
  • Ecological fallacy
  • GLOBE
  • Hofstede
  • National cultures

Cite this