Fashion founded on a flaw : The ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers. / McSweeney, Brendan; McSweeney, Brendan.

In: International Marketing Review, Vol. 30, No. 5, 02.09.2013, p. 483-504.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)483-504
Number of pages22
JournalInternational Marketing Review
Issue number5
Publication statusPublished - 2 Sep 2013
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 23934674