Falsa Ilusão de Ter: Investigando os Tipos de Valor para o Consumidor de Falsificações. / Ferreira, Marcia Christina.

Proceedings of the XXXII ANPAD Meeting. Vol. 32 ANPAD Brazilian Association of Graduate Studies and Research in Business Administration, 2008. p. 1-16.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Published
Translated title of the contributionFalse Illusions: Exploring Consumer Values in the Consumption of Counterfeit Goods
Original languageOther
Title of host publicationProceedings of the XXXII ANPAD Meeting
PublisherANPAD Brazilian Association of Graduate Studies and Research in Business Administration
Pages1-16
Volume32
Publication statusPublished - 9 Sep 2008
EventXXXII ANPAD Meeting - Rio de Janeiro, Brazil
Duration: 6 Sep 200910 Sep 2009

Conference

ConferenceXXXII ANPAD Meeting
CountryBrazil
CityRio de Janeiro
Period6/09/0910/09/09

ID: 19908009