Falsa Ilusão de Ter: Investigando os Tipos de Valor para o Consumidor de Falsificações. / Ferreira, Marcia Christina.
Proceedings of the XXXII ANPAD Meeting. Vol. 32 ANPAD Brazilian Association of Graduate Studies and Research in Business Administration, 2008. p. 1-16.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Published
| Translated title of the contribution | False Illusions: Exploring Consumer Values in the Consumption of Counterfeit Goods |
|---|---|
| Original language | Other |
| Title of host publication | Proceedings of the XXXII ANPAD Meeting |
| Publisher | ANPAD Brazilian Association of Graduate Studies and Research in Business Administration |
| Pages | 1-16 |
| Volume | 32 |
| Publication status | Published - 9 Sep 2008 |
| Event | XXXII ANPAD Meeting - Rio de Janeiro, Brazil Duration: 6 Sep 2009 → 10 Sep 2009 |
Conference
| Conference | XXXII ANPAD Meeting |
|---|---|
| Country/Territory | Brazil |
| City | Rio de Janeiro |
| Period | 6/09/09 → 10/09/09 |
ID: 19908009