Falsa Ilusão de Ter: Investigando os Tipos de Valor para o Consumidor de Falsificações. / Ferreira, Marcia Christina.
Proceedings of the XXXII ANPAD Meeting. Vol. 32 ANPAD Brazilian Association of Graduate Studies and Research in Business Administration, 2008. p. 1-16.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Translated title of the contribution | False Illusions: Exploring Consumer Values in the Consumption of Counterfeit Goods |
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Original language | Other |
Title of host publication | Proceedings of the XXXII ANPAD Meeting |
Publisher | ANPAD Brazilian Association of Graduate Studies and Research in Business Administration |
Pages | 1-16 |
Volume | 32 |
Publication status | Published - 9 Sep 2008 |
Event | XXXII ANPAD Meeting - Rio de Janeiro, Brazil Duration: 6 Sep 2009 → 10 Sep 2009 |
Conference | XXXII ANPAD Meeting |
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Country/Territory | Brazil |
City | Rio de Janeiro |
Period | 6/09/09 → 10/09/09 |
ID: 19908009