Facets of Country Image and Brand Equity : Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research. / Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E.

In: Journal of Consumer Behaviour, Vol. 15, No. 3, 21.04.2016, p. 225-238.

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Facets of Country Image and Brand Equity : Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research. / Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E.

In: Journal of Consumer Behaviour, Vol. 15, No. 3, 21.04.2016, p. 225-238.

Research output: Contribution to journalArticle

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Andéhn, Mikael ; Nordin, Fredrik ; Nilsson, Mats E. / Facets of Country Image and Brand Equity : Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research. In: Journal of Consumer Behaviour. 2016 ; Vol. 15, No. 3. pp. 225-238.

BibTeX

@article{df71ffae5f8b4c93bf8974a2a68a4c93,
title = "Facets of Country Image and Brand Equity: Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research",
author = "Mikael And{\'e}hn and Fredrik Nordin and Nilsson, {Mats E.}",
year = "2016",
month = apr,
day = "21",
doi = "10.1002/cb.1550",
language = "English",
volume = "15",
pages = "225--238",
journal = "Journal of Consumer Behaviour",
issn = "1472-0817",
publisher = "John Wiley and Sons Ltd",
number = "3",

}

RIS

TY - JOUR

T1 - Facets of Country Image and Brand Equity

T2 - Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research

AU - Andéhn, Mikael

AU - Nordin, Fredrik

AU - Nilsson, Mats E.

PY - 2016/4/21

Y1 - 2016/4/21

U2 - 10.1002/cb.1550

DO - 10.1002/cb.1550

M3 - Article

VL - 15

SP - 225

EP - 238

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

SN - 1472-0817

IS - 3

ER -