Facets of Country Image and Brand Equity : Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research. / Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E.
In: Journal of Consumer Behaviour, Vol. 15, No. 3, 21.04.2016, p. 225-238.Research output: Contribution to journal › Article
Published
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- Andehn_etal_JCB_2016
Accepted author manuscript, 149 KB, Word document
| Original language | English |
|---|---|
| Pages (from-to) | 225-238 |
| Number of pages | 14 |
| Journal | Journal of Consumer Behaviour |
| Volume | 15 |
| Issue number | 3 |
| Early online date | 15 Oct 2015 |
| DOIs | |
| Publication status | Published - 21 Apr 2016 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 29025196