Facets of Country Image and Brand Equity : Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research. / Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E.

In: Journal of Consumer Behaviour, Vol. 15, No. 3, 21.04.2016, p. 225-238.

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Original languageEnglish
Pages (from-to)225-238
Number of pages14
JournalJournal of Consumer Behaviour
Volume15
Issue number3
Early online date15 Oct 2015
DOIs
Publication statusPublished - 21 Apr 2016
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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