Exploring the market potential and bundling of business association services. / Bennett, Robert; Robson, Paul.

In: Journal of Services Marketing, Vol. 15, No. 3, 2001, p. 222.

Research output: Contribution to journalArticle

Published

Standard

Exploring the market potential and bundling of business association services. / Bennett, Robert; Robson, Paul.

In: Journal of Services Marketing, Vol. 15, No. 3, 2001, p. 222.

Research output: Contribution to journalArticle

Harvard

Bennett, R & Robson, P 2001, 'Exploring the market potential and bundling of business association services', Journal of Services Marketing, vol. 15, no. 3, pp. 222.

APA

Bennett, R., & Robson, P. (2001). Exploring the market potential and bundling of business association services. Journal of Services Marketing, 15(3), 222.

Vancouver

Bennett R, Robson P. Exploring the market potential and bundling of business association services. Journal of Services Marketing. 2001;15(3):222.

Author

Bennett, Robert ; Robson, Paul. / Exploring the market potential and bundling of business association services. In: Journal of Services Marketing. 2001 ; Vol. 15, No. 3. pp. 222.

BibTeX

@article{7246a56f77e34142bc4a52341a7575d0,
title = "Exploring the market potential and bundling of business association services",
abstract = "This paper is aimed at association managers and market advisors. It explores how associations balance their provision of different services, the potential for associations to provide new services, and the relevance of service “bundling”. A new survey of small firm use of associations in Britain shows that there are few differences between businesses by sector in their use of association services, but membership does significantly increase with firm size, and there is a pattern of “joiners” who belong to many associations, and “non-joiners”. There is considerable evidence of the benefits of bundling a range of low-cost, low-intensity services. But actual use levels of services are low. Even joiners of many associations seem to use association membership chiefly as an insurance principle: to gain ready access to a range of services “just in case”. Analysis of the potential for new services suggests a few potential new specific niches that are related chiefly to strengthening existing service bundles emphasising the insurance principle.",
keywords = "business association services",
author = "Robert Bennett and Paul Robson",
year = "2001",
language = "English",
volume = "15",
pages = "222",
journal = "Journal of Services Marketing",
number = "3",

}

RIS

TY - JOUR

T1 - Exploring the market potential and bundling of business association services

AU - Bennett, Robert

AU - Robson, Paul

PY - 2001

Y1 - 2001

N2 - This paper is aimed at association managers and market advisors. It explores how associations balance their provision of different services, the potential for associations to provide new services, and the relevance of service “bundling”. A new survey of small firm use of associations in Britain shows that there are few differences between businesses by sector in their use of association services, but membership does significantly increase with firm size, and there is a pattern of “joiners” who belong to many associations, and “non-joiners”. There is considerable evidence of the benefits of bundling a range of low-cost, low-intensity services. But actual use levels of services are low. Even joiners of many associations seem to use association membership chiefly as an insurance principle: to gain ready access to a range of services “just in case”. Analysis of the potential for new services suggests a few potential new specific niches that are related chiefly to strengthening existing service bundles emphasising the insurance principle.

AB - This paper is aimed at association managers and market advisors. It explores how associations balance their provision of different services, the potential for associations to provide new services, and the relevance of service “bundling”. A new survey of small firm use of associations in Britain shows that there are few differences between businesses by sector in their use of association services, but membership does significantly increase with firm size, and there is a pattern of “joiners” who belong to many associations, and “non-joiners”. There is considerable evidence of the benefits of bundling a range of low-cost, low-intensity services. But actual use levels of services are low. Even joiners of many associations seem to use association membership chiefly as an insurance principle: to gain ready access to a range of services “just in case”. Analysis of the potential for new services suggests a few potential new specific niches that are related chiefly to strengthening existing service bundles emphasising the insurance principle.

KW - business association services

M3 - Article

VL - 15

SP - 222

JO - Journal of Services Marketing

JF - Journal of Services Marketing

IS - 3

ER -