Exploring the emergence of luxury smartphones and switching behaviour. / Appiah, Dominic; Watson, A.
The Art of Digital Marketing for Fashion and Luxury Brands. Palgrave Macmillan, 2021.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Exploring the emergence of luxury smartphones and switching behaviour. / Appiah, Dominic; Watson, A.
The Art of Digital Marketing for Fashion and Luxury Brands. Palgrave Macmillan, 2021.Research output: Chapter in Book/Report/Conference proceeding › Chapter
}
TY - CHAP
T1 - Exploring the emergence of luxury smartphones and switching behaviour.
AU - Appiah, Dominic
AU - Watson, A
PY - 2021
Y1 - 2021
M3 - Chapter
BT - The Art of Digital Marketing for Fashion and Luxury Brands
PB - Palgrave Macmillan
ER -