Exploring the emergence of luxury smartphones and switching behaviour. / Appiah, Dominic; Watson, A.

The Art of Digital Marketing for Fashion and Luxury Brands. Palgrave Macmillan, 2021.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

Exploring the emergence of luxury smartphones and switching behaviour. / Appiah, Dominic; Watson, A.

The Art of Digital Marketing for Fashion and Luxury Brands. Palgrave Macmillan, 2021.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Appiah, D & Watson, A 2021, Exploring the emergence of luxury smartphones and switching behaviour. in The Art of Digital Marketing for Fashion and Luxury Brands. Palgrave Macmillan.

APA

Appiah, D., & Watson, A. (2021). Exploring the emergence of luxury smartphones and switching behaviour. In The Art of Digital Marketing for Fashion and Luxury Brands Palgrave Macmillan.

Vancouver

Appiah D, Watson A. Exploring the emergence of luxury smartphones and switching behaviour. In The Art of Digital Marketing for Fashion and Luxury Brands. Palgrave Macmillan. 2021

Author

Appiah, Dominic ; Watson, A. / Exploring the emergence of luxury smartphones and switching behaviour. The Art of Digital Marketing for Fashion and Luxury Brands. Palgrave Macmillan, 2021.

BibTeX

@inbook{a4541507c2094aab960463b257db62af,
title = "Exploring the emergence of luxury smartphones and switching behaviour.",
author = "Dominic Appiah and A Watson",
year = "2021",
language = "English",
booktitle = "The Art of Digital Marketing for Fashion and Luxury Brands",
publisher = "Palgrave Macmillan",

}

RIS

TY - CHAP

T1 - Exploring the emergence of luxury smartphones and switching behaviour.

AU - Appiah, Dominic

AU - Watson, A

PY - 2021

Y1 - 2021

M3 - Chapter

BT - The Art of Digital Marketing for Fashion and Luxury Brands

PB - Palgrave Macmillan

ER -