Exploring the emergence of luxury smartphones and switching behaviour. / Appiah, Dominic; Watson, A.

The Art of Digital Marketing for Fashion and Luxury Brands. Palgrave Macmillan, 2021.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationThe Art of Digital Marketing for Fashion and Luxury Brands
PublisherPalgrave Macmillan
Publication statusPublished - 2021

ID: 43638588