Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery. / Stevens, Lorna; Maclaran, Pauline.

In: Journal of Strategic Marketing, Vol. 15 , No. 1, 2007, p. 29-39.

Research output: Contribution to journalArticlepeer-review

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Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery. / Stevens, Lorna; Maclaran, Pauline.

In: Journal of Strategic Marketing, Vol. 15 , No. 1, 2007, p. 29-39.

Research output: Contribution to journalArticlepeer-review

Harvard

Stevens, L & Maclaran, P 2007, 'Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery', Journal of Strategic Marketing, vol. 15 , no. 1, pp. 29-39..

APA

Vancouver

Author

Stevens, Lorna ; Maclaran, Pauline. / Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery. In: Journal of Strategic Marketing. 2007 ; Vol. 15 , No. 1. pp. 29-39.

BibTeX

@article{d77694985209418c91ff749b5e57b7a6,
title = "Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery",
author = "Lorna Stevens and Pauline Maclaran",
year = "2007",
language = "English",
volume = "15 ",
pages = "29--39.",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",
publisher = "Routledge",
number = "1",

}

RIS

TY - JOUR

T1 - Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery

AU - Stevens, Lorna

AU - Maclaran, Pauline

PY - 2007

Y1 - 2007

M3 - Article

VL - 15

SP - 29-39.

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

SN - 0965-254X

IS - 1

ER -