Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery. / Stevens, Lorna; Maclaran, Pauline.

In: Journal of Strategic Marketing, Vol. 15 , No. 1, 2007, p. 29-39.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)29-39.
JournalJournal of Strategic Marketing
Volume15
Issue number1
Publication statusPublished - 2007

ID: 1732196