Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery. / Stevens, Lorna; Maclaran, Pauline.
In: Journal of Strategic Marketing, Vol. 15 , No. 1, 2007, p. 29-39.Research output: Contribution to journal › Article › peer-review
Published
| Original language | English |
|---|---|
| Pages (from-to) | 29-39. |
| Journal | Journal of Strategic Marketing |
| Volume | 15 |
| Issue number | 1 |
| Publication status | Published - 2007 |
ID: 1732196