Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery. / Stevens, Lorna; Maclaran, Pauline.
In: Journal of Strategic Marketing, Vol. 15 , No. 1, 2007, p. 29-39.Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 29-39. |
Journal | Journal of Strategic Marketing |
Volume | 15 |
Issue number | 1 |
Publication status | Published - 2007 |
ID: 1732196