“Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers,” in Proceedings of European Marketing Academy Proceedings, Vol. 41, Lisbon, Portugal. / Stoeckl, Verena E.; Luedicke, Marius K.; Husemann, Katharina.

2012.

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@conference{bbd667476f3e44f2b6abc61cb3922a6b,
title = "“Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers,” in Proceedings of European Marketing Academy Proceedings, Vol. 41, Lisbon, Portugal",
author = "Stoeckl, {Verena E.} and Luedicke, {Marius K.} and Katharina Husemann",
year = "2012",
language = "English",

}

RIS

TY - CONF

T1 - “Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers,” in Proceedings of European Marketing Academy Proceedings, Vol. 41, Lisbon, Portugal

AU - Stoeckl, Verena E.

AU - Luedicke, Marius K.

AU - Husemann, Katharina

PY - 2012

Y1 - 2012

M3 - Paper

ER -