“Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers,” in Proceedings of European Marketing Academy Proceedings, Vol. 41, Lisbon, Portugal. / Stoeckl, Verena E.; Luedicke, Marius K.; Husemann, Katharina.

2012.

Research output: Contribution to conferencePaper

Published
Original languageEnglish
Publication statusPublished - 2012

ID: 23255945