Entrepreneurial Subjectivation and Capitalist Desire – A Postscript to the Videography 'If Your Heart Wants It'. / Hietanen, Joel; Andéhn, Mikael; Wickstrom, Alice; Takala, Pilvi.

In: Journal of Marketing Management, 27.10.2020.

Research output: Contribution to journalArticlepeer-review



  • Accepted Manuscript

    Accepted author manuscript, 982 KB, PDF document

Original languageEnglish
JournalJournal of Marketing Management
Publication statusAccepted/In press - 27 Oct 2020

ID: 39429027