Entertainment Marketing and Experiential Consumption. / Hackley, C.; Tiwsakul, R.

In: Journal of Marketing Communications, Vol. 12, No. 1, 2006, p. 63-75.

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Original languageEnglish
Pages (from-to)63-75
JournalJournal of Marketing Communications
Volume12
Issue number1
Publication statusPublished - 2006

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This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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