Entertainment Marketing and Experiential Consumption. / Hackley, C.; Tiwsakul, R.
In: Journal of Marketing Communications, Vol. 12, No. 1, 2006, p. 63-75.Research output: Contribution to journal › Article › peer-review
Submitted manuscript, 126 KB, Word document
Original language | English |
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Pages (from-to) | 63-75 |
Journal | Journal of Marketing Communications |
Volume | 12 |
Issue number | 1 |
Publication status | Published - 2006 |
Project: Research
ID: 605796