Entertainment Marketing and Experiential Consumption. / Hackley, C.; Tiwsakul, R.
In: Journal of Marketing Communications, Vol. 12, No. 1, 2006, p. 63-75.Research output: Contribution to journal › Article
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- Entertainment Marketing and Experiential Consumption pre pub
Submitted manuscript, 125 KB, Word-document
| Original language | English |
|---|---|
| Pages (from-to) | 63-75 |
| Journal | Journal of Marketing Communications |
| Volume | 12 |
| Issue number | 1 |
| Publication status | Published - 2006 |
Projects
UK TV Product Placement
Project: Research
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 605796