Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries

Gordon Liu, Catherine Liston-Heyes, Wai Wai Ko

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)195-210
Number of pages16
JournalJournal of Business Ethics
Volume92
Issue number2
DOIs
Publication statusPublished - Mar 2010

Keywords

  • cause-related marketing
  • human resource management
  • corporate social responsibility
  • organisational legitimacy
  • social alliance
  • stakeholder engagement
  • employee participation
  • CORPORATE SOCIAL-RESPONSIBILITY
  • CUSTOMER SATISFACTION
  • ORGANIZATIONAL SUPPORT
  • FINANCIAL SERVICES
  • DECISION-MAKING
  • PERFORMANCE
  • ENVIRONMENT
  • ENGAGEMENT
  • FRAMEWORK
  • ETHICS

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