Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries. / Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai.

In: Journal of Business Ethics, Vol. 92, No. 2, 03.2010, p. 195-210.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)195-210
Number of pages16
JournalJournal of Business Ethics
Issue number2
Publication statusPublished - Mar 2010
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 752287