Don't forget the fruit gums, chum': marketing under erasure and renewal. / Patterson, Anthony ; Brown, Stephen ; Bradshaw, Alan.

In: Marketing Theory, Vol. 8, No. 4, 2008, p. 449-463.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)449-463
JournalMarketing Theory
Volume8
Issue number4
Publication statusPublished - 2008

ID: 10100823