“Do I need it, do I, do I really need this…”: Exploring the Role of Rationalisation on Impulse Buying Episodes

Andreas Chatzidakis, Sally Hibbert, Andrew Smith

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)248-253
JournalAdvances in Consumer Research
Volume36
Publication statusPublished - 2009

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