“Do I need it, do I, do I really need this…”: Exploring the Role of Rationalisation on Impulse Buying Episodes. / Chatzidakis, Andreas; Hibbert, Sally ; Smith, Andrew.
In: Advances in Consumer Research, Vol. 36, 2009, p. 248-253.Research output: Contribution to journal › Article
Published
| Original language | English |
|---|---|
| Pages (from-to) | 248-253 |
| Journal | Advances in Consumer Research |
| Volume | 36 |
| Publication status | Published - 2009 |
ID: 761090