Disruptive Technology in the Smartphone Industry: Identity Theory Perspective.

Dominic Appiah, W Ozuem, Kerry E. Howell

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationLeveraging Computer-Mediated Marketing Environment
Place of PublicationHershey
PublisherIGI Global Publishing
Publication statusPublished - 2019

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