Disruptive Technology in the Smartphone Industry: Identity Theory Perspective. / Appiah, Dominic; Ozuem, W; Howell, Kerry E.
Leveraging Computer-Mediated Marketing Environment. Hershey : IGI Global Publishing, 2019.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Published
| Original language | English |
|---|---|
| Title of host publication | Leveraging Computer-Mediated Marketing Environment |
| Place of Publication | Hershey |
| Publisher | IGI Global Publishing |
| Publication status | Published - 2019 |
ID: 43638399