Disruptive Technology in the Smartphone Industry: Identity Theory Perspective. / Appiah, Dominic; Ozuem, W; Howell, Kerry E.

Leveraging Computer-Mediated Marketing Environment. Hershey : IGI Global Publishing, 2019.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationLeveraging Computer-Mediated Marketing Environment
Place of PublicationHershey
PublisherIGI Global Publishing
Publication statusPublished - 2019

ID: 43638399