Disrupting the Gender Institution : Consciousness-Raising in the Cocoa Value Chain. / McCarthy, Lauren; Moon, Jeremy.

In: Organization Studies, Vol. 39, No. 9, 01.09.2018, p. 1153-1177.

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Disrupting the Gender Institution : Consciousness-Raising in the Cocoa Value Chain. / McCarthy, Lauren; Moon, Jeremy.

In: Organization Studies, Vol. 39, No. 9, 01.09.2018, p. 1153-1177.

Research output: Contribution to journalArticlepeer-review

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McCarthy, Lauren ; Moon, Jeremy. / Disrupting the Gender Institution : Consciousness-Raising in the Cocoa Value Chain. In: Organization Studies. 2018 ; Vol. 39, No. 9. pp. 1153-1177.

BibTeX

@article{b37465a661684512bac04660e0a5a475,
title = "Disrupting the Gender Institution: Consciousness-Raising in the Cocoa Value Chain",
abstract = "Gender is one of the most taken-for-granted institutions. Inequality is a common by-product of this institution and questions arise as to how such inequalities can be addressed. We uncover the cognitive and emotional processes individuals experience that enable them to begin disrupting the gender institution, within our case context of a gender equality programme in the Ghanaian cocoa value chain. We identify four elements of institutional apprehension: theorising, auditing, relating to others and exploring difference. These processes help individuals {\textquoteleft}see{\textquoteright} the dimensions of the gender institution: its order{\textquoteright}s laws and rules, its organisational gender regimes, and its gendered practices in daily interactions. Furthermore, some individuals are able to appreciate the dynamic interplay between these dimensions, and the power relations that are inherent within them. We argue that this fifth element of institutional apprehension, consciousness-raising, is particularly important for achieving equality. Consciousness-raising involves connecting everyday practices with organisational and structural rules, thus making {\textquoteleft}the personal political{\textquoteright}. It enables individuals to re-consider the way that power plays out in relational ways within value chains, promoting variously fatalism, resistance and the possibility of more multi-dimensional solutions to gender inequality.",
author = "Lauren McCarthy and Jeremy Moon",
year = "2018",
month = sep,
day = "1",
doi = "10.1177/0170840618787358",
language = "English",
volume = "39",
pages = "1153--1177",
journal = "Organization Studies",
issn = "0170-8406",
publisher = "SAGE Publications Ltd",
number = "9",

}

RIS

TY - JOUR

T1 - Disrupting the Gender Institution

T2 - Consciousness-Raising in the Cocoa Value Chain

AU - McCarthy, Lauren

AU - Moon, Jeremy

PY - 2018/9/1

Y1 - 2018/9/1

N2 - Gender is one of the most taken-for-granted institutions. Inequality is a common by-product of this institution and questions arise as to how such inequalities can be addressed. We uncover the cognitive and emotional processes individuals experience that enable them to begin disrupting the gender institution, within our case context of a gender equality programme in the Ghanaian cocoa value chain. We identify four elements of institutional apprehension: theorising, auditing, relating to others and exploring difference. These processes help individuals ‘see’ the dimensions of the gender institution: its order’s laws and rules, its organisational gender regimes, and its gendered practices in daily interactions. Furthermore, some individuals are able to appreciate the dynamic interplay between these dimensions, and the power relations that are inherent within them. We argue that this fifth element of institutional apprehension, consciousness-raising, is particularly important for achieving equality. Consciousness-raising involves connecting everyday practices with organisational and structural rules, thus making ‘the personal political’. It enables individuals to re-consider the way that power plays out in relational ways within value chains, promoting variously fatalism, resistance and the possibility of more multi-dimensional solutions to gender inequality.

AB - Gender is one of the most taken-for-granted institutions. Inequality is a common by-product of this institution and questions arise as to how such inequalities can be addressed. We uncover the cognitive and emotional processes individuals experience that enable them to begin disrupting the gender institution, within our case context of a gender equality programme in the Ghanaian cocoa value chain. We identify four elements of institutional apprehension: theorising, auditing, relating to others and exploring difference. These processes help individuals ‘see’ the dimensions of the gender institution: its order’s laws and rules, its organisational gender regimes, and its gendered practices in daily interactions. Furthermore, some individuals are able to appreciate the dynamic interplay between these dimensions, and the power relations that are inherent within them. We argue that this fifth element of institutional apprehension, consciousness-raising, is particularly important for achieving equality. Consciousness-raising involves connecting everyday practices with organisational and structural rules, thus making ‘the personal political’. It enables individuals to re-consider the way that power plays out in relational ways within value chains, promoting variously fatalism, resistance and the possibility of more multi-dimensional solutions to gender inequality.

UR - https://doi.org/10.1177/0170840618787358

U2 - 10.1177/0170840618787358

DO - 10.1177/0170840618787358

M3 - Article

VL - 39

SP - 1153

EP - 1177

JO - Organization Studies

JF - Organization Studies

SN - 0170-8406

IS - 9

ER -