Dimensions of Cruisers’ Experiences, Satisfaction and Intention to Recommend. / Hosany, Sameer; Witham, Mark.

In: Journal of Travel Research, Vol. 49, No. 3, 2010, p. 351-364.

Research output: Contribution to journalArticlepeer-review

Published

Abstract

In the past decade, Pine and Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. Since then, a rich body of research on applications of the experience economy concepts have appeared in the marketing literature. However, academic investigations on the measurement of tourism experiences are very recent. The purpose of this article is twofold: to identify the underlying dimensions of cruisers’ experiences and to investigate the relationships among cruisers’ experiences, satisfaction, and intention to recommend. Overall, findings of this study enhance the theoretical progress on the experiential concept in tourism and offer important implications for cruise marketers.
Original languageEnglish
Pages (from-to)351-364
Number of pages14
JournalJournal of Travel Research
Volume49
Issue number3
DOIs
Publication statusPublished - 2010
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 973432