Digital Political Marketing. / Mitchell, Mary; Ridge-Newman, Anthony.

Political Marketing and the 2015 UK General Election. ed. / Darren Lilleker; Mark Pack. london : Palgrave, 2016. p. 99-116.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

Digital Political Marketing. / Mitchell, Mary; Ridge-Newman, Anthony.

Political Marketing and the 2015 UK General Election. ed. / Darren Lilleker; Mark Pack. london : Palgrave, 2016. p. 99-116.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Mitchell, M & Ridge-Newman, A 2016, Digital Political Marketing. in D Lilleker & M Pack (eds), Political Marketing and the 2015 UK General Election. Palgrave, london, pp. 99-116.

APA

Mitchell, M., & Ridge-Newman, A. (2016). Digital Political Marketing. In D. Lilleker, & M. Pack (Eds.), Political Marketing and the 2015 UK General Election (pp. 99-116). Palgrave.

Vancouver

Mitchell M, Ridge-Newman A. Digital Political Marketing. In Lilleker D, Pack M, editors, Political Marketing and the 2015 UK General Election. london: Palgrave. 2016. p. 99-116

Author

Mitchell, Mary ; Ridge-Newman, Anthony. / Digital Political Marketing. Political Marketing and the 2015 UK General Election. editor / Darren Lilleker ; Mark Pack. london : Palgrave, 2016. pp. 99-116

BibTeX

@inbook{277bf0812c0e4979909318b5bd9d29a0,
title = "Digital Political Marketing",
abstract = "This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.",
author = "Mary Mitchell and Anthony Ridge-Newman",
year = "2016",
language = "English",
isbn = "978-1-137-58439-7",
pages = "99--116",
editor = "Darren Lilleker and Mark Pack",
booktitle = "Political Marketing and the 2015 UK General Election",
publisher = "Palgrave",

}

RIS

TY - CHAP

T1 - Digital Political Marketing

AU - Mitchell, Mary

AU - Ridge-Newman, Anthony

PY - 2016

Y1 - 2016

N2 - This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.

AB - This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.

M3 - Chapter

SN - 978-1-137-58439-7

SP - 99

EP - 116

BT - Political Marketing and the 2015 UK General Election

A2 - Lilleker, Darren

A2 - Pack, Mark

PB - Palgrave

CY - london

ER -