Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence, A. Fuat Fırat, Güliz Ger, Delphine Godefroit-Winkel, Olga Kravets, Johanna Moisander, Krittinee Nuttavuthisit, Lisa Peñaloza, Mark Tadajewski

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)257-271
Number of pages15
JournalJournal of Macromarketing
Volume35
Issue number2
Early online date23 Jul 2014
DOIs
Publication statusPublished - 1 Jun 2015

Keywords

  • developing markets
  • development
  • macromarketing
  • markets
  • transformative consumer research

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