Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR). / Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet; Fırat, A. Fuat; Ger, Güliz; Godefroit-Winkel, Delphine; Kravets, Olga; Moisander, Johanna; Nuttavuthisit, Krittinee; Peñaloza, Lisa; Tadajewski, Mark.

In: Journal of Macromarketing, Vol. 35, No. 2, 01.06.2015, p. 257-271.

Research output: Contribution to journalArticlepeer-review

Published
  • Bernardo Figueiredo
  • Jessica Chelekis
  • Benet DeBerry-Spence
  • A. Fuat Fırat
  • Güliz Ger
  • Delphine Godefroit-Winkel
  • Olga Kravets
  • Johanna Moisander
  • Krittinee Nuttavuthisit
  • Lisa Peñaloza
  • Mark Tadajewski
Original languageEnglish
Pages (from-to)257-271
Number of pages15
JournalJournal of Macromarketing
Volume35
Issue number2
Early online date23 Jul 2014
DOIs
Publication statusPublished - 1 Jun 2015
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 28136273