This ‘thinkpiece’ paper contributes to the recent ‘Business School Business’ debate by examining whether an alternative form of the Business School – specifically, the public interest model – can be created. Current criticisms of conventional Business Schools are reviewed and alternative models explored. We take some examples from our own field of health management research and define the public interest School model in more detail than in previous accounts and compare and contrast it with other models of the reformed Business School. We identify certain conditions in which this form is more likely to succeed and suggest a future empirical research agenda.