Destination Personality: An Application of Brand Personality to Tourism Destinations

Yuksel Ekinci, Sameer Hosany

Research output: Contribution to journalArticlepeer-review

1230 Downloads (Pure)
Original languageEnglish
Pages (from-to)127-139
JournalJournal of Travel Research
Volume45
Issue number2
DOIs
Publication statusPublished - Nov 2006

Keywords

  • destination image
  • destination personality
  • tourists’ behavioural intention
  • destination branding
  • product and brand personality

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