Culture-Centric Studies of Marketing and Consumption in Brazil

Marcia Christina Ferreira, Bernardo Figueiredo, Severino Pereira, Daiane Scaraboto

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 39th Annual Macromarketing Conference
Publisher	Macromarketing Society, Inc.
Pages	1-7
Number of pages	7
Publication status	Unpublished - 2 Jul 2014
Event	39th Annual Macromarketing Conference - Royal Holloway, University of London, Egham, United Kingdom Duration: 2 Jul 2014 → 5 Jul 2014

Conference	39th Annual Macromarketing Conference
Country/Territory	United Kingdom
City	Egham
Period	2/07/14 → 5/07/14

Cite this

@inproceedings{149bfd0d61754560be6ba7251e713538,

title = "Culture-Centric Studies of Marketing and Consumption in Brazil",

author = "Ferreira, {Marcia Christina} and Bernardo Figueiredo and Severino Pereira and Daiane Scaraboto",

year = "2014",

month = jul,

day = "2",

language = "English",

pages = "1--7",

booktitle = "Proceedings of the 39th Annual Macromarketing Conference",

publisher = "Macromarketing Society, Inc.",

note = "39th Annual Macromarketing Conference ; Conference date: 02-07-2014 Through 05-07-2014",

}

TY - GEN

T1 - Culture-Centric Studies of Marketing and Consumption in Brazil

AU - Ferreira, Marcia Christina

AU - Figueiredo, Bernardo

AU - Pereira, Severino

AU - Scaraboto, Daiane

PY - 2014/7/2

Y1 - 2014/7/2

M3 - Conference contribution

SP - 1

EP - 7

BT - Proceedings of the 39th Annual Macromarketing Conference

PB - Macromarketing Society, Inc.

T2 - 39th Annual Macromarketing Conference

Y2 - 2 July 2014 through 5 July 2014

ER -