Culture-Centric Studies of Marketing and Consumption in Brazil. / Ferreira, Marcia Christina; Figueiredo, Bernardo; Pereira, Severino; Scaraboto, Daiane.

Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, Inc., 2014. p. 1-7.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Unpublished
Original languageEnglish
Title of host publicationProceedings of the 39th Annual Macromarketing Conference
PublisherMacromarketing Society, Inc.
Pages1-7
Number of pages7
Publication statusUnpublished - 2 Jul 2014
Event39th Annual Macromarketing Conference - Royal Holloway, University of London, Egham, United Kingdom
Duration: 2 Jul 20145 Jul 2014

Conference

Conference39th Annual Macromarketing Conference
CountryUnited Kingdom
CityEgham
Period2/07/145/07/14

ID: 23471625