Cultural Perspectives on Representations of the Consumer. / Maclaran, Pauline; Hogg, Margaret; Bradshaw, Alan.

Consumer Research Methods: Fitchett, J. and Davies, A. (eds), . Sage publications, 2013.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationConsumer Research Methods: Fitchett, J. and Davies, A. (eds),
PublisherSage publications
Publication statusPublished - 2013

ID: 16842819