Critical marketing in the classroom: possibilities and challenges. / Catterall, Miriam; Maclaran, Pauline; Stevens, Lorna.

In: Marketing Intelligence and Planning, Vol. 17, No. 7, 1999, p. 344-353.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Critical marketing in the classroom: possibilities and challenges. / Catterall, Miriam; Maclaran, Pauline; Stevens, Lorna.

In: Marketing Intelligence and Planning, Vol. 17, No. 7, 1999, p. 344-353.

Research output: Contribution to journalArticlepeer-review

Harvard

Catterall, M, Maclaran, P & Stevens, L 1999, 'Critical marketing in the classroom: possibilities and challenges', Marketing Intelligence and Planning, vol. 17, no. 7, pp. 344-353.

APA

Catterall, M., Maclaran, P., & Stevens, L. (1999). Critical marketing in the classroom: possibilities and challenges. Marketing Intelligence and Planning, 17(7), 344-353.

Vancouver

Catterall M, Maclaran P, Stevens L. Critical marketing in the classroom: possibilities and challenges. Marketing Intelligence and Planning. 1999;17(7):344-353.

Author

Catterall, Miriam ; Maclaran, Pauline ; Stevens, Lorna. / Critical marketing in the classroom: possibilities and challenges. In: Marketing Intelligence and Planning. 1999 ; Vol. 17, No. 7. pp. 344-353.

BibTeX

@article{b9186f6fa5be4d0494a856bd571fe219,
title = "Critical marketing in the classroom: possibilities and challenges",
author = "Miriam Catterall and Pauline Maclaran and Lorna Stevens",
year = "1999",
language = "English",
volume = "17",
pages = "344--353",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald Group Publishing Ltd.",
number = "7",

}

RIS

TY - JOUR

T1 - Critical marketing in the classroom: possibilities and challenges

AU - Catterall, Miriam

AU - Maclaran, Pauline

AU - Stevens, Lorna

PY - 1999

Y1 - 1999

M3 - Article

VL - 17

SP - 344

EP - 353

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

SN - 0263-4503

IS - 7

ER -