Content Marketing; a guide to content Marketing. / Whalley, Andrew.

1 ed. BoonBooks Venus Publishing Liited, 2018.

Research output: Book/ReportBook

Published

Standard

Content Marketing; a guide to content Marketing. / Whalley, Andrew.

1 ed. BoonBooks Venus Publishing Liited, 2018.

Research output: Book/ReportBook

Harvard

Whalley, A 2018, Content Marketing; a guide to content Marketing. vol. 1, 1 edn, BoonBooks Venus Publishing Liited.

APA

Whalley, A. (2018). Content Marketing; a guide to content Marketing. (1 ed.) BoonBooks Venus Publishing Liited.

Vancouver

Whalley A. Content Marketing; a guide to content Marketing. 1 ed. BoonBooks Venus Publishing Liited, 2018.

Author

Whalley, Andrew. / Content Marketing; a guide to content Marketing. 1 ed. BoonBooks Venus Publishing Liited, 2018.

BibTeX

@book{bf915f47938544a596d37bd6ba9c527f,
title = "Content Marketing; a guide to content Marketing",
abstract = "Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This practical book is a comprehensive introduction to the theory and practice required to make your CM efforts work and deliver real ROI. From Personas, through Calendars to idea generation techniques and what to measure when and how, the book works through each step giving detailed advice and a step guide in each area to achieve success. Handy tips, shortcuts and templates included to help you start on your CM journey that segue into medium and long-term planning.",
author = "Andrew Whalley",
year = "2018",
month = may,
day = "15",
language = "English",
isbn = "978-87-403-2217-0",
volume = "1",
publisher = "BoonBooks Venus Publishing Liited",
edition = "1",

}

RIS

TY - BOOK

T1 - Content Marketing; a guide to content Marketing

AU - Whalley, Andrew

PY - 2018/5/15

Y1 - 2018/5/15

N2 - Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This practical book is a comprehensive introduction to the theory and practice required to make your CM efforts work and deliver real ROI. From Personas, through Calendars to idea generation techniques and what to measure when and how, the book works through each step giving detailed advice and a step guide in each area to achieve success. Handy tips, shortcuts and templates included to help you start on your CM journey that segue into medium and long-term planning.

AB - Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This practical book is a comprehensive introduction to the theory and practice required to make your CM efforts work and deliver real ROI. From Personas, through Calendars to idea generation techniques and what to measure when and how, the book works through each step giving detailed advice and a step guide in each area to achieve success. Handy tips, shortcuts and templates included to help you start on your CM journey that segue into medium and long-term planning.

M3 - Book

SN - 978-87-403-2217-0

VL - 1

BT - Content Marketing; a guide to content Marketing

PB - BoonBooks Venus Publishing Liited

ER -